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June 2023 - Present

Content Strategy Analyst


Remote, US

Write data-based written content for sales drip campaigns based on Outreach insights. 


  • Develop customer personas designed to target Industrial, Medical, Retail, and Tech industries

  • A/B test subject lines, CTAs, body length, and more to develop increasingly high-performing sequences

  • Create a specialized copy style guide for sales teams to speak clearly to target personas using brand voice and tone

  • Write and edit short-form and long-form omnichannel messaging (email campaigns, call scripts, LinkedIn messaging, etc.)

April 2022 - May 2023

Senior Content Strategist

Stealth Venture Labs

Remote, US

Create and ideate graphic design concepts based on high-performing 360 campaign strategies. Direct five-person design team.


  • Translate market intel into brand value props through high-performing digital ad concepts and ideations

  • Communicate digital strategy through concept briefs to a five-person design team

  • Launched Meta creative for D2C retail client that scaled profitable spend by 4x in 30 days and dropped CAC by 30%

  • Expanded 15+ cross-platform client strategies to include TikTok, Google, Meta, Landing Pages, and CRO strategy

  • Define, develop, and measure creative KPIs and regularly report results to leadership

  • Write and edit short-form and long-form messaging across channels, including Meta, TikTok, Google, Landing Pages, and Email

  • Coordinate brand storytelling objectives across Growth, Media, and Sales Teams

  • Developed and implemented company-wide UGC and creator outreach process

January 2019 - March 2022

Marketing Manager | Senior Copywriter

JB Communications, LLC

New Orleans, LA

Led a team of three full-time marketing associates while managing digital marketing strategies and content creation for 20+ clients.


  • Wrote copy for 15+ websites, 100+ landing pages, 200+ blogs, video storyboards, radio copy, articles, and email marketing

  • Increased SEO page rank position for B2B client by 83 and ranked client at #17 nationally within 30 days after re-writing web content

  • Managed Meta, Google, and TikTok social media accounts for 15+ clients

  • Created cross-platform creative ad and organic content for 15+ clients

  • Conducted reputation management services for 10+ clients

  • Managed projects and directed digital marketing and writing assignments for 20+ clients

  • Organized 20+ client media appearances and interviews

  • Assisted in the creation and launch of, the now largest directory for verified, locally-owned businesses

January 2018- December 2018

Communications and Marketing Content Specialist

Art Partners Studio

Coatesville, PA

Collaborated with marketing manager to prepare customer advocacy proposals, execute creative strategies, and write marketing materials.


  • Responsible for content creation, including newsletters, blogs, and event materials

  • Interviewed and managed relationships with artists for the award-winning “I am Coatesville Steel” photography project

  • Organized and attended fundraising events and board meetings

May 2014 - December 2017

Gallery Marketing Manager | Content Creator

Jugglefish Gallery and Studio

Sea Isle City, NJ

Managed and executed marketing strategies for the gallery, as well as organized exhibitions and art classes.


  • Produced marketing materials such as newsletters, press releases, promotional flyers, and brochures

  • Developed a digital organizational system to sort and track the status of art projects

  • Promoted and advertised artists’ work through exhibitions and curated leads

  • Instructed art classes, including acrylic, mixed media, and wheel-thrown pottery

  • Structured and managed a five-person team

  • Studio voted "2015 Most Loved Art Studio" in Cape May County, NJ


2016 - 2018

Temple University

Creative Writing MFA.

Submission reader for TINGE Magazine.

Master of Fine Arts

Philadelphia, PA

2010 - 2014

Shippensburg University

Bachelor's Degree

English BA with a Minor in Technical Communications.

Recipient of the Mabel E. Lidner Writing Award (2014).

Shippensburg, PA

Certifications and Coursework

Google Analytics

Facebook Blueprint


Semrush Academy (Keyword Research, SEO Fundamentals, Content Marketing Toolkit)

Creative Publications

“I’m Waiting for Hurricane Ida with COVID-19.” The Atlantic, 29 Aug. 2021

“How to Steal a Man’s Heart.” The London Reader and Hello Horror.

“A Day in the Life of an HVAC Technician.” Contracting Business, 21 June 2021

“Duck Pellets.” The Bookends Review, 31 Dec. 2018

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