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Portfolio

Managed complete creative and social media marketing strategies for 50+ clients throughout 9+ years, including UGC, influencer relationships, SEO, website copy, blogs, organic social media content, and ad content. 

UGC AND INFLUENCER MARKETING

User Generated Content (UGC) provides trustworthy, organic-presenting social proof affirming the value of your brand.

  • Assist in the management of creator and influencer relationships through platforms such as Billo, Impact, and TikTok Creator Marketplace

  • Composed and directed UGC concept briefs for brands such as:

    • KillStar​

    • Moonlite Storytime

    • Sea to Table

    • Good Chop

    • MUD\WTR

    • Factor

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SOCIAL MEDIA MARKETING

Data-driven creative strategies based on targeting needs, performance, and trending ad iterations. 

  • Translate market intel into brand value props through high-performing digital ad concepts and ideations including:

    • User Generated Content (UGC)​

    • Short-form video

    • Snappy Statics

    • Carousels

    • GIFS

  • Communicate digital strategy through concept briefs to design teams

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WEBSITE CONTENT AND SEO

Update website content and evergreen blogs using keyword research and SEO strategies. 

  • Use SEO tools to identify competitive keywords and feasible ranking objectives 

    • Semrush

    • Google Analytics

    • HubSpot

  • Communicate digital strategy through concept briefs to design teams

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Blogs

Regularly update blogs to strengthen SEO, improve page rankings, and give extra credence to your brand as a voice of industry authority.

  • Write original, captivating, and well-researched blog articles optimized for:

    • Readability​

    • SEO

    • Accuracy

    • Trending industry topics

  • Produce and pitch edits, create and edit posts, advertise posts towards readers, and conduct comprehensive research​
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PUBLIC RELATIONS

Promote brand through designing PR strategies, media communications, and managing crisis situations.

  • Use SEO tools to identify competitive keywords and feasible ranking objectives 

    • Semrush

    • Google Analytics

    • SpyFu

    • HubSpot

  • Communicate digital strategy through concept briefs to design teams

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PUBLICATIONS

Specializing in comedic horror fiction and op-eds. Master's in Creative Writing from Temple University.

  • Creative works found in the following publications:

    • The Atlantic​

    • The London Reader

    • The Bookends Review

    • HelloHorror

    • Contracting Business

    • The Earl

    • And more

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