UGC AND INFLUENCER MARKETING

Worked with internal design teams to direct UGC brand collaboration with Avril Lavigne. 

Client saw immediate increase in performance after creative team identified brand-relevant content creators.

Increased profitable spend by 3x after introducing UGC strategy. 

Launch creative included UGC and influencer marketing, decreasing CAC by 20% in 30 days.

Examples of trending audios and high-performing, time-sensitive concepts.

UGC launch creative lowered client CAC by 30% and increased profitable spend by 4x in 30 days.

Reassessed UGC strategy with TikTok launch to incorporate trending audio and formats. 

Expanded 360 marketing strategy through TikTok launch, doubling profitable spend.

Client requested UGC launch, which lowered CAC by 20% in 30 days.